Price comparison now is easier than ever before now with thanks to the worldwide web, making the task less onerous for those who don’t like shopping. Plus no crowds to face, no lines, no screaming babies and kids playing around knocking you off your knees, what’s not to like?

Even in the best-case scenarios, price comparison offline involves physically traveling from store to store, which may not simply be down the street, and then looking for the items you’re interested in. Doing the same thing online, however, needs but a few mouse clicks,a few key taps and you know in mere seconds whether what you need is available at the price you want!

The widespread use of the worldwide web by virtually everyone has really been an economic boon for consumers. No longer limited by local retailers or cumbersome mail-order, shoppers are now able to do a fast and simple price comparison right in the comfort of their own homes. This has made everything a lot more affordable than ever before as increased competition forces stores to improve their offerings, particularly in terms of pricing structures. “Knowledge is power,” wrote English philosopher Francis Bacon more than three hundred years ago, and it’s really more true today than ever before with regards to shopping for the best deals!

Naturally, for people who really enjoy shopping, those who enjoy traveling about and seeing everyone going about their business – people who find retail environments like a shopping center fun – even matchless online bargains aren’t any match for physically being at another place and taking in all the sights and sounds. For the one thing the worldwide web will “never hold a candle to” is offering the vague sense of community that comes from being in a crowd, all the hustle and bustle and lively commotion.

Every day, by the thousands, online search engines like Google or Microsoft’s Bing receive queries related to home business ideas from, evidently, would-be entrepreneurs looking for some inspiration. It really is, in fact, one of the most searched-for topics of all, right up there alongside celebrity gossip and sports scores! But for all the interest, only a few will stand the test of time.

Multi-level marketing is one of them. It really is quite possibly the original home business idea, and certainly a respected mainstay in the annals of American entrepreneurship. For what is the first order of business when it comes to business but sales? And multi-level marketing is nothing less than sales, sales, and more sales!

Most of the legendary authors of topical business-related bestsellers credit multi-level marketing with getting them their start in making money. Robert T. Kiyosaki of “Rich Dad, Poor Dad” fame insists that his time spent as a sales person was one of the most instrumental experiences in helping him become successful. In fact, multi-level marketing has long been traditional home business territory: consider Avon cosmetics and Tupperware parties; these have really helped generations of Americans supplement income or even achieve financial independence.

And now it really is easier than ever to get started and succeed, because of the power of the worldwide web, its reach and depth in connecting buyers with sellers. The fact is that, those Avon and Tupperware parties are fast becoming a thing of the past as multi-level marketers increasingly go onto the web to reach potential customers and, of course, recruits to their network.

Indeed, the effectiveness of multi-level marketing generally lies not in selling the product to customers per se but in recruiting and managing one’s own network of salespeople! With multi-level marketing, when it works, it works big: a couple working for you, earning you a percentage of their sales, can become six, who then can become fourteen, thirty, and so on!

As a result of Hurricane Katrina, lots of people will think back ten years ago when they saw a New Orleans Saints flag, the local football franchise that put in such an emotional performance during their first game after the disaster. Indeed, at that time, even non-fans were rooting for the team, simply as a way to express their sympathies for the city and its residents.

It’s interesting to think about how sports teams become so identified with their host cities so that waving a New Orleans Saints flag is preferable to, say, waving the official city flag – which will likely not really even be recognized as an act of solidarity by the majority of people. How is it possible that multi-millionaire athletes, most of whom are not even from the city, should become its most galvanizing symbols of resilience and redemption?

That there are few goodwill ambassadors stronger than a city’s sports teams is most likely due to the fact that so much of its population actually are sports fans. And what is a sports fan but someone to whom ritual and symbol is very important?

Indeed, the Katrina catastrophe was itself hugely symbolic, within hours quickly lending itself to all manner of cultural and, of course, political pronouncement. Under such circumstances, it is quite logical for people to turn to something like the New Orleans Saints flag as a symbol that transcends all others, one that unifies – for who would be against the city’s own team winning such a symbolic game?

It absolutely was one of the worst single event to ever hit the Crescent City, and the United States as a whole, with some eighty percent of its parishes flooded and hundreds of thousands evacuated – just for starters. So for just one magical moment in time, with the Superdome itself scarcely just repaired, to win was to cleanse, to reconnect, to redeem.