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It probably sounds crazy, but yes, there are such things as electronic cigarettes – and they’re becoming increasingly popular; so much so that in another two or three years it will be ridiculous not to have heard of them! The Electronic Cigarette Association, a recently shaped trade group to symbolize industry interests, estimates that there are around four hundred thousand users worldwide.

As if it didn’t sound funny enough, however, electronic cigarettes are even obtainable in a wide variety of flavors. Yes, it is no joke – after years of tobacco advertising touting the likes of Virginia Slims and Newport Lights for their superior “taste,” smokers may finally choose from a range of real flavors, from chocolate and cherry to coffee and banana split!

Yes it’s true, banana split. It’s extraordinary but true – no longer will smokers have to stick to traditional tobacco or menthol (which are, of course, still available for purchase as well) but they now have a field of flavors even broader than that loved by pipe-smokers to choose from!

No big issue? Naturally, with such things as fish-flavored ice cream and soda that tastes like bacon having been invented, perhaps uncommon cigarette flavors are not so surprising. But how about this: with an electronic cigarettes, you can smoke without carcinogens or even nicotine the first time in history! No, really, it’s all true: the flavored solution used by these products to produce the “smoke” (vapor) do not have to contain any nicotine at all. These solutions are also available with varying amounts of the chemical, allowing users to choose the level of exposure for themselves! In reality, it is precisely due to this ability to choose that the devices happen to be marketed as smoking cessation aids.

What will they think of next!

Stocks are the most well-known type of securities investment there is, particularly for “Main Street types” who may never comprehend esoteric instruments such as junk bonds and derivatives but who can be educated in good old-fashioned business essentials so as to increase the odds for their favor.

Understanding what to buy and when is a vital skill.
One way to figure out a good bargain is to look at a business as a company you own yourself – for without a doubt, that is the very concept of a stock owner!
And looking at a business this way, it should be a fairly simple matter, then, to choose whether business is good.

Conversely, the same point of view is handy for knowing when to unload your share of stock.
After all, as a stock owner, the company belongs to you to the proportion in which you have shares; Knowing when to sell your company, in a sense, would be the same, then, as knowing when to sell those stocks!

Think it over: why do anyone sell stocks?
Because they imagine that the value of the stock will go down – and not just a little, but significantly; in fact, sellers are betting that the price will never recover!

Why might anyone ever sell the golden goose, a goose that lays golden eggs?
If they simply need the money, they could have effortlessly borrowed against the value of the stock – if those are good stocks, obviously.
(And if they’re not – well, that’s why they’re selling!)

So should it ever become required to unload your stocks, perform a final check first: could you really sell your company now, for the price on offer?

Think of things that way, as if you owned the business yourself.
Unless you’re simply speculating (which is different from investing proper), don’t sell the stock if you would not sell your company!