Everyone’s busy “texting” these days, chatting, twitting, what have you. E-mail is so 1990s, isn’t it?
Well, that’s precisely the reason why you need to get off those free e-mail accounts and finally get one of your own, with your own brand! Email hosting isn’t a lot of money at all now, so what are you waiting for?
By using an e-mail account that has your own domain name on it, you are showing that you are a real business, one with the means to afford the simple necessities. That inspires no small amount of trust and confidence in a would-be customer! Properly branded email hosting goes a long way towards establishing yourself and your business as authoritative in your industry. After all, who would you rather turn to yourself for a product or service; someone whose e-mail contact shows that he or she has an account at his or her own company or someone who wants your money but uses a free and anonymous account that everyone else uses for non-critical matters?
Just think about it: Do you really want your customers to receive serious business-related communications from a free and anonymous e-mail account? It just doesn’t look professional! Especially when commercial email hosting today is just so inexpensive. Ask yourself what looks better, your newsletter coming from email@example.com or firstname.lastname@example.org?? And speaking of e-mail newsletters, you should be aware that many mail servers (computers that handle e-mail) will “blacklist” as a matter of course anything coming from known free e-mail accounts! That’s because such services are used by spammers, thieves, and other unsavory types due to how easy it is to sign up and that it’s free and anonymous to boot!
Don’t put yourself, your business, or your customers at risk: Get a real account for electronic communications today!